You Dont Need SEO You Need This Secret Tool & Its FREE! 213
One of the first things you learned as a REALTOR was how to use the MLS, no? And Im sure you will agree it is a huge resource for us. The challenge is that, even though it gives us all sorts of great information about sellers and their properties, it doesnt give us a lot of direct information about buyers. And in todays market, we need to know about BUYERS more than ever!
Even though we can use the MLS for real estate advertising and to do research for buyers once we have them as clients, what is the super ninja tool that will allow us to ATTRACT buyers – AND sellers ” into our sphere of influence?
You wont believe it, but there is a BILLION DOLLAR research tool that we can access for absolutely free. It has been available to us for the past eight years ” but until the market turned, we havent needed to use it.
You will be surprised when I tell you what it is because its a tool that you probably use almost every day ” just like the MLS ” you just didnt know everything it was capable of doing.
Its called Google.
And the specific tool that Google gives us is Adwords. Google Adwords allows us to research all the information about what buyers are looking for ” and in our targeted market.
And it gets better. Unlike our MLS software, Google Adwords can be learned in just a matter of minutes. But just like our MLS service, you simply go it, enter the search criteria you want and Adwords will not give you the results for those exact search criteria, but it will make suggestions of better words to use.
So, for example, lets say that you are interested in selling homes in Door County, Wisconsin ” which is a big resort area, in case you dont know. So, most likely you sell quite a few vacation homes or resort properties. All I do is type in the phrases resort homes and Door County into Google Adwords and it tells me how many people use those key phrases to search every month.
I just went to Google Adwords and entered exactly those key phrases ” Resort Homes and Door County. This is what I found: Door County resorts: 2400 Door County WI: 22,200 Door County resort: 2900 Door County Wisconsin: 22,200 Door County rentals: 3600 Door Country lodging: 4,400
And when I scroll down to the bottom of the page, it suggests other ideas: Door County: 201,000 ” now were talking some volume! Sister Bay: 33,100 ” SURPRISE! Vacation homes: 301,000
(BTW ” The numbers reflect the number of searches per month.)
And it will even give you a graph showing you the trend. As you would imagine, everything is trending downward in this market (though Door County weddings are trending upward! We must be heading into the June wedding season!) So, what now that you have this information, what do you do with it?
Well, you have several options: 1)You can advertise on Google itself using Pay Per Click advertising 2)You can optimize your website using exactly these keywords. (In our example above, you would type Door County Resort vs. Door County Resorts.)
Your third option is to follow our recommendation and get involved with social media. Be sure to include your key words in all of the information you post. That way YOUR hot prospects looking for YOUR services will be able to find you right away.